Our Story
The purpose behind this brand began after years of putting everything outside of me before myself. I prioritized everyone and everything over my own well-being, which led to stress and declining mental health. There’s a healthy balance, but I had crossed into feeling constantly drained.
I realized that when I truly chose myself, when I prioritized my own care, everything began to shift. That feeling stayed with me. I wanted to create something that could bring others back to that same sense of self-care and deep wellness, especially in a fast-paced, overstimulating city like Hong Kong.
It started with something simple: restorative sleep and feeling good within yourself. Then it became clear, your life changes when you invest in creating a safe haven for yourself every night.
Hi I'm Kayla, founder of Luleberii.
The brand was born the moment I realized a deeper problem in our lives. We’re constantly stuck on the hamster wheel of hustle and burnout, wearing 4 hours of sleep as a badge of honor. We forget we are human beings who need self-love and deep, quality rest to show up as our best selves.
I discovered the power of self-care one night, getting ready for bed in an old concert tee. After a long day of discomfort, stress, and responsibility, I realized the last thing I wanted was to carry that energy into my rest. Sleep is a sacred reset, and I was treating it as an afterthought.
When I started choosing pieces that felt beautiful and comfortable, everything shifted. I felt calmer, more confident, more connected to myself. I slept better. It wasn’t just physical, it was emotional.
So I created a brand that makes you feel like you’re choosing yourself every night. Because you deserve that level of care. You don’t need to earn rest, and you don’t need to feel guilty for slowing down.
This brand is about intentionality, about finally putting yourself first after constantly prioritizing everything else.
What you wear to sleep matters. When you turn it into a ritual, you sleep deeper, feel better, and move through life with more ease. You break the cycle of burnout by allowing yourself to rest fully. And that changes everything.
Our first launch is a luxurious, lash-protecting sleep mask made from 100% pure mulberry silk. We're planning to introduce pajamas as well, so join our email list to be the first to know.
Ultimately, Luleberii is a gift from you to you. A reminder to choose yourself, to rest deeply, and to experience sleep as something truly luxurious.
Welcome home. I can’t wait for you to sleep better.